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Lessons From Super Bowl XLVI TV. Coverage – Inspiration VS. B.S.
Welcome Back to Rock Your Customers. I hope everyone has recuperated from Super Bowl XLVI. To begin with I have a couple of confessions to make. 1. I spent most of the entire Super Bowl Sunday...
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Your Backstory Revisited – It Matters
Going Back to The Future ! “Your BackStory” A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks ! Just a quick little “Hope all is going well so far in Twenty...
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Your Backstory Matters – Part 2
What's Your Heritage? In Photo FDR & Bill Going Back to The Future ! “Your BackStory” Part 2 Hi again, Thanks for stopping by. As I recall at the conclusion of my last letter I promised to share...
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Customer Experience Tip # 3 – Customer Surprise Creates Talkable Memories
Welcome back to the stage that is all about engaging customers…& yes…Rocking them with great experiences. The video below is a little warm up for today’s topic -staging ‘Customer Surprise’. I...
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A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1
Emotions Drive Value or Destroy It It seems that the latest marketing buzz found in most business writings, especially those about ‘Social Media’ , is the new business mandate to connect and engage...
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Have a HEART – A Dirty Little Secret – Part 2
Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world. In part 1, I introduced the subject of emotions in business and why they’re becoming increasingly...
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“The Great Myth Of Technology”& A BIG Opportunity For YOUR Business
WELCOME BACK ! My hiatus in writing “The Rock Your Customers” blog is officially over. It’s been somewhat of a lengthy break. At some point in the near future I’ll share some key learning...
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The Most Important Story Every Business Needs To Tell
Greetings from Saratoga Springs, New York where last week, the first snowman and snow angels of the winter season were built. (It’s a melted mess now) I hope you enjoyed the Thanksgiving holiday...
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The Critical Thing You Need To Attract, Engage & Keep Customers
Have you ever been here… It’s 6 o’clock and the staff has all gone home. You’re at your half covered desk. Its been another long day. You’ve taken too many sales calls, announcing “A ONE OF...
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“Every Business is a Stage.” A Standing Ovation for The Market Bistro...
Photo by Bill Gibeault THE STORY IS THE EXPERIENCE Wikepedia defines a foodie as, “a gourmet, or a person who has an ardent or refined interest in food and alcoholic beverages. A foodie seeks new...
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